$100 Jeans

$100 Jeans

I love watching commercials.  Especially with Ryan.  He wants to go into marketing as a career so it’s always fun to critique commercials with him.

But last night, Ryan wasn’t with me while I had tuned in the Olympics so John got to hear me get annoyed at the t.v. instead.  It was a Tide commercial and a young girl, about 12 years old, came on and started complaining about not being able to get the $100 pair of jeans she wanted because her mom was able to get the stain out of her older sister’s jeans, turning the jeans into hand-me-downs.

I get the reference in the commercial to saving $100 on a pair of jeans by using the right laundry soap.  It’s become almost ho-hum to hear a commercial talk about saving money.  (On a side note:  Ore-Ida does a pretty creative job of listing a bunch of ways for families to save money…however, these families are simply not willing to compromise on their choice of french fries.  Brilliant.)  Money-saving commercials are in vogue and Tide wants to fit in.

But, honestly, do 12-year old girls really need $100 pair of jeans, and are their parents buying them?  Kudos to the mom in the commercial for making the young girl wear the hand-me-down jeans.   But I couldn’t help think about the message that was being sent about 12-year-olds wearing such expensive  jeans.

I say, if the girl wants those jeans so bad, then have her pay the difference between the “regular” cost of a pair of jeans and the designer cost.  Let’s see if that doesn’t change her attitude pretty quickly.  And, heck, if you gave her a clothing allowance and put her in charge of buying her own clothes, I’ll bet those hand-me-downs may not look all that bad.  It’s always amazing how frugal kids become when it’s their money they’re spending.

And, although he wasn’t with me, I know Ryan would agree.  He finally succumbed to his torn-in-the-knees jeans (not a cool look anymore) and bought himself one new pair…on sale…with his clothing allowance.

2 thoughts on “$100 Jeans

  1. My 13 year old daughter had a conversation about that same commercial. She looked at me and said,
    “That would never happen here. You would never buy me a pair of $100 dollar jeans.” SHe is getting the message that when it’s her money, she is less likely to think that is a wise way to spend it. Thanks!!!
    Cali in OKC

  2. I had to chuckle at your daughter’s comment. Sounds just like my family! And I love that she is responsible for making spending decisions. You’re right; when it’s their money, it makes all the difference!

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