I love watching commercials. Especially with Ryan. He wants to go into marketing as a career so it’s always fun to critique commercials with him.
But last night, Ryan wasn’t with me while I had tuned in the Olympics so John got to hear me get annoyed at the t.v. instead. It was a Tide commercial and a young girl, about 12 years old, came on and started complaining about not being able to get the $100 pair of jeans she wanted because her mom was able to get the stain out of her older sister’s jeans, turning the jeans into hand-me-downs.
I get the reference in the commercial to saving $100 on a pair of jeans by using the right laundry soap. It’s become almost ho-hum to hear a commercial talk about saving money. (On a side note: Ore-Ida does a pretty creative job of listing a bunch of ways for families to save money…however, these families are simply not willing to compromise on their choice of french fries. Brilliant.) Money-saving commercials are in vogue and Tide wants to fit in.
But, honestly, do 12-year old girls really need $100 pair of jeans, and are their parents buying them? Kudos to the mom in the commercial for making the young girl wear the hand-me-down jeans. But I couldn’t help think about the message that was being sent about 12-year-olds wearing such expensive jeans.
I say, if the girl wants those jeans so bad, then have her pay the difference between the “regular” cost of a pair of jeans and the designer cost. Let’s see if that doesn’t change her attitude pretty quickly. And, heck, if you gave her a clothing allowance and put her in charge of buying her own clothes, I’ll bet those hand-me-downs may not look all that bad. It’s always amazing how frugal kids become when it’s their money they’re spending.
And, although he wasn’t with me, I know Ryan would agree. He finally succumbed to his torn-in-the-knees jeans (not a cool look anymore) and bought himself one new pair…on sale…with his clothing allowance.